About Me
Hi! I'm Christine, a fresh PR pro in sunny Orlando, Florida. As a life-long lover of travel, culture and foodie experiences, I'm always on the hunt for new experiences and stories to tell.
Christine Skofronick
PUBLIC RELATIONS
& COMMUNICATIONS
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Contact:
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Resumé:
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EXPERIENCE
April 2022-Present
Account Executive
Uproar PR
Currently, I am a AE on the same lifestyle team. Now, I am the lead for drafting all written deliverables, including press releases, bylines and pitches. I also secure consistent coverage in local, trade and national outlets. I manange an Account Coordinator, providing feedback and delgating tasks. I also work closely with my team to establish trust and am a go-to contact for my clients.
March 2021-April 2022
Account Coordinator
Uproar PR
As an AC on Uproar's lifestyle/finance team. I managed all administrative duties for my team, including creating targeted media lists, researching thought leadership opportunities and creating error-free deliverables. Additionally, I monitored industry trends and strategized, drafted and sent out timely pitches based on my research. Furthermore, I was on Uproar's training team, leading onboarding processes for new hires and acting as a resource for other new ACs. During my time at Uproar, I've secured several awards, attended in-person media events and built lasting relationships with my clients.
October 2020-March 2021
Communications Intern
Downtown Orlando Partnership
Previously, I worked with downtown Orlando’s business community to connect corporate members, supported partnerships and contributed to growth in the community. I planned communications for upcoming events, including creating the posting schedule and proofing copy. I also designed social media content to share member activities and highlight achievements within the DOP network. Also, I identified news and events relevant to the community to produce weekly newsletters for an audience of 3,000+ people.
May 2019-August 2019
Global Communications Intern
Visit Orlando
I worked with the global publicity to promote the Orlando destination. As an intern, I researched influencers and journalists, target publications and industry-specific media coverage. I assessed publications and current trends to identify pitching opportunities. I also wrote press releases, fact sheets, attraction descriptions and other items for the press kit. Additionally, I contacted Visit Orlando member businesses to arrange complimentary experiences for media.
September 2018-December 2019
Account Supervisor & Account Executive
Alpha PRoductions, UF PRSSA
As an Account Supervisor, I led a team to create a campaign for the UF public relations department to highlight DE&I initiatives within the major. Our campaign included developing a strategy for Instagram and creating original video content featuring interviews with students. As an Account Executive, I wrote a case study on previous Alpha's work for a local music festival to evaluate success of Alpha’s campaign, which I worked on, and assist in pitching new clients.
SKILLS
Microsoft Office & Google Suite
Cision, Muck Rack & TVEyes
AP Style
Thought Leadership
EDUCATION
2016-2019
Bachelor's of Science in Public Relations
UNIVERSITY OF FLORIDA
International Communication Certificate
Public Relations Student Society of America
SUMMER 2018
UF in Florence Study Abroad
WORK SAMPLES
GET TO KNOW ME
BIO
Born and raised in central Florida, I graduated from the University of Florida in December 2019. I currently work as an Account Coordinator at Uproar PR and serve on the PRSA New Professional section committee as PRSSA Co-Chair.
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Outside of the digital space, I enjoy eating pasta, traveling to new countries and catching up with friends.
FAST FACTS
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Love "Mamma Mia" & "Mamma Mia 2: Here We Go Again"
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Favorite color is PANTONE 17-1718 TPX: Dusty Rose
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Spent 2½ months in the Philippines after graduation
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Instagram is my most-used social media
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SCUBA certified
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Strawberries, lychees & nectarines are my favorite fruits